PROF. MADYA DR. MUHAMAD AZRIN BIN NAZRI

PENSYARAH UNIVERSITI DS14

Faculty

Fakulti Ekonomi Dan Muamalat

Usim Expert: https://iinova-registration.usim.edu.my/muhdazrin Phone: 06-7978737 E-mail: muhdazrin@usim.edu.my

RESEARCHER ID

Orcid ID Google Scholar

Academic Qualifications

2016
PhD - Keusahawanan Dan Pemasaran
2008
Master - Business Administration
1998
Bachelor - Business Administration

Expertise

Marketing Marketing Plan Service Marketing Strategic Marketing Entrepreneurial Studies

Resume Curriculum Vitae

Scopus H-Index 20

1. HALAL HOSPITALITY IN MALAYSIA AND INDONESIA: COMPETITIVENESS, INSTITUTIONAL EFFECTIVENESS, AND CONSUMER TRUST IN A DIGITALISED MARKET

2025 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER
2. MODELLING DIGITAL TECHNOLOGY AND AI ADOPTION TOWARDS ACCELERATING MARKETING PERFORMANCE OF SMALL AND MEDIUM ENTREPRENEURS (SMES)

2025 GERAN KPT ON GOING CO-RESEARCHER
3. INOVASI DALAM PENYUSUNAN DAN PENDIGITALAN ARTIKEL PROSIDING IBAF

2024 GERAN PENYELIDIKAN PUSAT TANGGUNGJAWAB (PTJ) ON GOING CO-RESEARCHER
4. SCAN-BARCODE TRANSACTION GROWTH OF FNB MSMES IN INDONESIA (GROWTH OF MSME FNB SCAN-BARCODE TRANSACTIONS IN INDONESIA AND MALAYSIA)

2023 GERAN SEPADAN ANTARABANGSA ON GOING MAIN RESEARCHER
5. PERSEPSI PENGGUNA TERHADAP JENAMA PPZ-MAIWP DALAM MENINGKATKAN KUTIPAN ZAKAT DI WILAYAH PERSEKUTUAN

2023 GERAN PENYELIDIKAN AGENSI KERAJAAN COMPLETED CO-RESEARCHER

Research Progress Type of Grant

Completed 10 (59%)
Ongoing 7 (41%)

PROF. MADYA DR. MUHAMAD AZRIN BIN NAZRI

1. HALAL HOSPITALITY IN MALAYSIA AND INDONESIA: COMPETITIVENESS, INSTITUTIONAL EFFECTIVENESS, AND CONSUMER TRUST IN A DIGITALISED MARKET

2. MODELLING DIGITAL TECHNOLOGY AND AI ADOPTION TOWARDS ACCELERATING MARKETING PERFORMANCE OF SMALL AND MEDIUM ENTREPRENEURS (SMES)

3. INOVASI DALAM PENYUSUNAN DAN PENDIGITALAN ARTIKEL PROSIDING IBAF

4. SCAN-BARCODE TRANSACTION GROWTH OF FNB MSMES IN INDONESIA (GROWTH OF MSME FNB SCAN-BARCODE TRANSACTIONS IN INDONESIA AND MALAYSIA)

5. PERSEPSI PENGGUNA TERHADAP JENAMA PPZ-MAIWP DALAM MENINGKATKAN KUTIPAN ZAKAT DI WILAYAH PERSEKUTUAN

1. DOES ETHNOCENTRISM WORK? EVALUATING THE EFFECT OF AIRLINES SERVICE RECOVERY STRATEGIES ON AIRLINE BRAND EQUITY

2. THE INFLUENCE OF THE BIG FIVE PERSONALITY TRAITS ON IMPULSE BUYING AND WASTING OF PALM OIL-BASED FOODS

3. FACTORS INFLUENCING JOB SATISFACTION: A STUDY ON THE BANKING SECTOR EMPLOYEES IN THE SULTANATE OF OMAN.

4. EXPLORING THE BEHAVIOURAL INTENTION OF PET OWNERS TOWARDS PET ACCESSORIES: AN EXTENDED THEORY OF PLANNED BEHAVIOUR

5. DIVINE DINING DECISIONS: UNVEILING THE INFLUENCES ON CONCEPT RESTAURANT CHOICES AMONG URBAN MUSLIM MILLENNIALS? VISIT INTENTION

1. A TASTE OF HOSPITALITY: THE HALAL CONCEPT DINING EXPERIENCE

2. ARTIFICIAL INTELLIGENCE IMPLICATIONS IN ISLAMIC BANKS: POTENTIAL AND CHALLENGES

3. IMPACT OF BRAND EQUITY ON LAPTOP PURCHASE INTENTION AMONG PUBLIC UNIVERSITY STUDENT

4. SCAN-BARCODE TRANSACTION GROWTH OF FNB MSMES IN INDONESIA AND MALAYSIA (GROWTH OF MSME FNB SCAN-BARCODE TRANSACTIONS IN INDONESIA AND MALAYSIA)

5. SUSTAINABLE SERVICE QUALITY IN MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS) INDUSTRY

1. MODULE 5: CURRICULUM REDESIGN FOR THE FUTURE OF WORK

2. AKU DAN SEKREFEM

3. MOBILE BANKING ADOPTION (RHB NOW) AMONG MALAYSIANS: IMPLICATIONS TOWARDS BANK?S ENTREPRENEURIAL STRATEGY

4. MODULE 4: LEVERAGING TECHNOLOGY IN ENTREPRENEURSHIP EDUCATION

5. PITCHING

1. PERSEPSI PENGGUNA TERHADAP JENAMA INSTITUSI ZAKAT, LOGO DAN SIJIL PEMBAYAR ZAKAT PERNIAGAAN DALAM MENINGKATKAN KUTIPAN ZAKAT

2. LATIHAN ASAS KEUSAHAWANAN ISLAM SISWA (LAKIS)

3. E-PROCEEDINGS THE 10TH ISLAMIC BANKING, ACCOUNTING AND FINANCE INTERNATIONAL CONFERENCE 2022 (IBAF2022): FUTURE-PROOFING FOR BUSINESS EXCELLENCE THROUGH ISLAMIC BANKING, ACCOUNTING AND FINANCE

4. E-PROCEEDINGS THE 9TH INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE

5. READINGS IN SUSTAINING GLOBAL HALAL ECOSYSTEM

1. SHARIFAH NAZURA BT SYED NOH

2. Mohamed Salaheldeen Abdelfatah Rezk

3. NABILA ISLAM

4. KACEM SARA

5. INTAN FATIMAH BINTI ANWAR

1. PROJEK SEJAHTERA KOMUNITI MADANI (SEJATI MADANI). MENAIK TARAF KUALITI PROGRAM PENGALAMAN HOMESTAY DALAM KOMUNITI KAMPONG - LANTIKAN JPPK KAMPONG TELOK PELANDOK

2. PROJEK SEJAHTERA KOMUNITI MADANI - PENGESAHAN PLMJI

3. PRINCIPAL CONSULTANT

4. International Mobility Collaboration Programme USIM - UNIMAL 2024

1. REVEALING THE RESEARCH JOURNEY: AN EXPLORATION OF PROCESS AND DESIGN

2. KEUSAHAWAN SOSIAL BAKERI GENBA (U-BiG)

3. Hae-mo (Human Essential - Multi Optional)

4. ANNAQLU

5. TENTATIVE LATIHAN ASAS KEUSAHAWANAN ISLAM SISWA (LAKIS)

1. ACADEMIC ADVISOR

2. ACADEMIC ADVISOR

3. VISITING SCHOLAR

4. ACADEMIC ADVISOR

5. ACADEMIC ADVISOR

1. THE EFFECT OF ELECTRONIC WORD-OF-MOUTH (E-WOM) AMONG MILLENNIALS TOURISTS INTENTION TO VISIT NEGERI SEMBILAN TRADITIONAL RESTAURANTS

2. FAITHFUL ISLAMIC HOME FINANCING THROUGH I-CSR (FITHI-CSR)

3. FEM TUTELAGE PORTAL

4. EXPLORING CONSUMER BEHAVIOUR TOWARDS ACCEPTANCE OF QUICK RESPONSE (QR) CODE MOBILE PAYMENT SYSTEMS (MPS) IN MALAYSIA: APPLICATION OF TECHNOLOGY OF ACCEPTANCE MODEL (TAM)

5. INTEGRATED ENTREPRENEURSHIP TRAINING, MENTORING AND MONITORING SYSTEM

1. PLATINUM AWARD

2. STAF CONTOH BULANAN FAKULTI FEM

3. BEST PAPER AWARD

4. BRONZE MEDAL: 3RD INNOVATION BANK CHALLENGE 2023 (IBC2023)

5. ANUGERAH KUALITI H-INDEX (SCOPUS)