PROF. MADYA DR. MUHAMAD AZRIN BIN NAZRI

PENSYARAH UNIVERSITI DS14

Faculty

Fakulti Ekonomi Dan Muamalat

Usim Expert: https://iinova-registration.usim.edu.my/muhdazrin Phone: 06-7978737 E-mail: muhdazrin@usim.edu.my

RESEARCHER ID

Orcid ID Google Scholar

Academic Qualifications

2016
PhD - Keusahawanan Dan Pemasaran
2008
Master - Business Administration
1998
Bachelor - Business Administration

Expertise

Marketing Marketing Plan Service Marketing Strategic Marketing Entrepreneurial Studies

Resume Curriculum Vitae

Scopus H-Index 20

11. DIVINE DINING DECISIONS: UNVEILING THE INFLUENCES ON CONCEPT RESTAURANT CHOICES AMONG URBAN MUSLIM MILLENNIALS? VISIT INTENTION

GLOBAL BUSINESS AND MANAGEMENT RESEARCH: AN INTERNATIONAL JOURNAL

2024 ERA CO-AUTHOR
12. THE STRUCTURAL RELATIONSHIP AMONG STUDENTS? PERCEPTIONS OF SALES-RELATED SKILLS, SALES CAREERS, AND VIEWS OF OTHERS AND THE INTENTION TO PURSUE SALES CAREERS IN MALAYSIA: THE MEDIATING EFFECT OF FEELINGS TOWARDS SELLING

JURNAL PENGURUSAN

2023 SCOPUS CO-AUTHOR
13. THE MODERATING ROLE OF ISLAMIC CORPORATE SOCIAL RESPONSIBILITY IN SHAPING CUSTOMERS? INTENTION TO ADOPT ISLAMIC HOME FINANCING: A CONCEPTUAL FRAMEWORK

INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES

2023 ERA CO-AUTHOR
14. THE INFLUENCE OF SPIRITUAL INTELLIGENCE, SPIRITUAL CONGRUENCE AND ACCOUNTING LITERACY ON ATTITUDE OF PURCHASING HALAL PRODUCT TOWARDS INTENTION TO PURCHASE AMONG GENERATION ALPHA

JOURNAL OF NUSANTARA STUDIES 2023

2023 WOS CO-AUTHOR
15. DOES THE RELATIONSHIP MARKETING ORIENTATION OF AN ENTREPRENEUR SUPPORT AGENCY IMPROVE PERFORMANCE? EVIDENCE FROM SMALL- AND MEDIUM-SIZE ENTERPRISES IN MALAYSIA

PLOS ONE

2022 SCOPUS MAIN AUTHOR / CONTACT PERSON IN USIM

Journal 42
Proceeding 20
Chapter in Book 13
Book 7
Policy 0

PROF. MADYA DR. MUHAMAD AZRIN BIN NAZRI

1. HALAL HOSPITALITY IN MALAYSIA AND INDONESIA: COMPETITIVENESS, INSTITUTIONAL EFFECTIVENESS, AND CONSUMER TRUST IN A DIGITALISED MARKET

2. MODELLING DIGITAL TECHNOLOGY AND AI ADOPTION TOWARDS ACCELERATING MARKETING PERFORMANCE OF SMALL AND MEDIUM ENTREPRENEURS (SMES)

3. INOVASI DALAM PENYUSUNAN DAN PENDIGITALAN ARTIKEL PROSIDING IBAF

4. SCAN-BARCODE TRANSACTION GROWTH OF FNB MSMES IN INDONESIA (GROWTH OF MSME FNB SCAN-BARCODE TRANSACTIONS IN INDONESIA AND MALAYSIA)

5. PERSEPSI PENGGUNA TERHADAP JENAMA PPZ-MAIWP DALAM MENINGKATKAN KUTIPAN ZAKAT DI WILAYAH PERSEKUTUAN

11. DIVINE DINING DECISIONS: UNVEILING THE INFLUENCES ON CONCEPT RESTAURANT CHOICES AMONG URBAN MUSLIM MILLENNIALS? VISIT INTENTION

12. THE STRUCTURAL RELATIONSHIP AMONG STUDENTS? PERCEPTIONS OF SALES-RELATED SKILLS, SALES CAREERS, AND VIEWS OF OTHERS AND THE INTENTION TO PURSUE SALES CAREERS IN MALAYSIA: THE MEDIATING EFFECT OF FEELINGS TOWARDS SELLING

13. THE MODERATING ROLE OF ISLAMIC CORPORATE SOCIAL RESPONSIBILITY IN SHAPING CUSTOMERS? INTENTION TO ADOPT ISLAMIC HOME FINANCING: A CONCEPTUAL FRAMEWORK

14. THE INFLUENCE OF SPIRITUAL INTELLIGENCE, SPIRITUAL CONGRUENCE AND ACCOUNTING LITERACY ON ATTITUDE OF PURCHASING HALAL PRODUCT TOWARDS INTENTION TO PURCHASE AMONG GENERATION ALPHA

15. DOES THE RELATIONSHIP MARKETING ORIENTATION OF AN ENTREPRENEUR SUPPORT AGENCY IMPROVE PERFORMANCE? EVIDENCE FROM SMALL- AND MEDIUM-SIZE ENTERPRISES IN MALAYSIA

1. A TASTE OF HOSPITALITY: THE HALAL CONCEPT DINING EXPERIENCE

2. ARTIFICIAL INTELLIGENCE IMPLICATIONS IN ISLAMIC BANKS: POTENTIAL AND CHALLENGES

3. IMPACT OF BRAND EQUITY ON LAPTOP PURCHASE INTENTION AMONG PUBLIC UNIVERSITY STUDENT

4. SCAN-BARCODE TRANSACTION GROWTH OF FNB MSMES IN INDONESIA AND MALAYSIA (GROWTH OF MSME FNB SCAN-BARCODE TRANSACTIONS IN INDONESIA AND MALAYSIA)

5. SUSTAINABLE SERVICE QUALITY IN MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS) INDUSTRY

1. MODULE 5: CURRICULUM REDESIGN FOR THE FUTURE OF WORK

2. AKU DAN SEKREFEM

3. MOBILE BANKING ADOPTION (RHB NOW) AMONG MALAYSIANS: IMPLICATIONS TOWARDS BANK?S ENTREPRENEURIAL STRATEGY

4. MODULE 4: LEVERAGING TECHNOLOGY IN ENTREPRENEURSHIP EDUCATION

5. PITCHING

1. PERSEPSI PENGGUNA TERHADAP JENAMA INSTITUSI ZAKAT, LOGO DAN SIJIL PEMBAYAR ZAKAT PERNIAGAAN DALAM MENINGKATKAN KUTIPAN ZAKAT

2. LATIHAN ASAS KEUSAHAWANAN ISLAM SISWA (LAKIS)

3. E-PROCEEDINGS THE 10TH ISLAMIC BANKING, ACCOUNTING AND FINANCE INTERNATIONAL CONFERENCE 2022 (IBAF2022): FUTURE-PROOFING FOR BUSINESS EXCELLENCE THROUGH ISLAMIC BANKING, ACCOUNTING AND FINANCE

4. E-PROCEEDINGS THE 9TH INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE

5. READINGS IN SUSTAINING GLOBAL HALAL ECOSYSTEM

1. SHARIFAH NAZURA BT SYED NOH

2. Mohamed Salaheldeen Abdelfatah Rezk

3. NABILA ISLAM

4. KACEM SARA

5. INTAN FATIMAH BINTI ANWAR

1. PROJEK SEJAHTERA KOMUNITI MADANI (SEJATI MADANI). MENAIK TARAF KUALITI PROGRAM PENGALAMAN HOMESTAY DALAM KOMUNITI KAMPONG - LANTIKAN JPPK KAMPONG TELOK PELANDOK

2. PROJEK SEJAHTERA KOMUNITI MADANI - PENGESAHAN PLMJI

3. PRINCIPAL CONSULTANT

4. International Mobility Collaboration Programme USIM - UNIMAL 2024

1. REVEALING THE RESEARCH JOURNEY: AN EXPLORATION OF PROCESS AND DESIGN

2. KEUSAHAWAN SOSIAL BAKERI GENBA (U-BiG)

3. Hae-mo (Human Essential - Multi Optional)

4. ANNAQLU

5. TENTATIVE LATIHAN ASAS KEUSAHAWANAN ISLAM SISWA (LAKIS)

1. ACADEMIC ADVISOR

2. ACADEMIC ADVISOR

3. VISITING SCHOLAR

4. ACADEMIC ADVISOR

5. ACADEMIC ADVISOR

1. THE EFFECT OF ELECTRONIC WORD-OF-MOUTH (E-WOM) AMONG MILLENNIALS TOURISTS INTENTION TO VISIT NEGERI SEMBILAN TRADITIONAL RESTAURANTS

2. FAITHFUL ISLAMIC HOME FINANCING THROUGH I-CSR (FITHI-CSR)

3. FEM TUTELAGE PORTAL

4. EXPLORING CONSUMER BEHAVIOUR TOWARDS ACCEPTANCE OF QUICK RESPONSE (QR) CODE MOBILE PAYMENT SYSTEMS (MPS) IN MALAYSIA: APPLICATION OF TECHNOLOGY OF ACCEPTANCE MODEL (TAM)

5. INTEGRATED ENTREPRENEURSHIP TRAINING, MENTORING AND MONITORING SYSTEM

1. PLATINUM AWARD

2. STAF CONTOH BULANAN FAKULTI FEM

3. BEST PAPER AWARD

4. BRONZE MEDAL: 3RD INNOVATION BANK CHALLENGE 2023 (IBC2023)

5. ANUGERAH KUALITI H-INDEX (SCOPUS)