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31. DO CELEBRITY ENDORSEMENT AND REPUTABLE COMPANIES TV ADVERTS EFFECT ON MIDDLE-CLASS CONSUMER PURCHASE DECISION OF FAST-MOVING CONSUMER GOODS? A STUDY IN BANGLADESH
REVIEW OF INTERNATIONAL GEOGRAPHICAL EDUCATION ONLINE (RIGEO)
2021 SCOPUS CO-AUTHOR -
32. TEACHING SALES COURSE IN A HIGHER LEARNING INSTITUTION: LEARNING BY DOING
INTERNATIONAL BUSINESS EDUCATION JOURNAL
2021 MYCITE MAIN AUTHOR / CONTACT PERSON IN USIM -
33. DETERMINANTS OF ZAKAT COMPLIANCE AMONG MUSLIM INDIVIDUALS: A SYSTEMATIC LITERATURE REVIEW
JOURNAL OF ISLAMIC FINANCE
2021 MYCITE MAIN AUTHOR / CONTACT PERSON IN USIM -
34. MOTIVASI PEMBAYARAN ZAKAT PENDAPATAN: SATU ANALISIS KUALILTATIF
AZKA INTERNATIONAL JOURNAL OF ZAKAT & SOCIAL FINANCE
2021 OTHER DATABASE MAIN AUTHOR / CONTACT PERSON IN USIM -
35. CONCEPTUAL FRAMEWORK FOR THE ADOPTION OF GENERAL TAKAFUL AMONG MSME OWNER-MANAGERS IN NORTH-WEST NIGERIA: THE ROLE OF MSME OWNER-MANAGER CHARACTERISTICS
JOURNAL OF ISLAMIC FINANCE
2021 MYCITE CO-AUTHOR
ACADEMIC QUALIFICATIONS
- PhD in Pemasaran (2012)
- Master in Pentadbiran Perniagaan (2005)
- Bachelor in Pemasaran (2002)
EXPERTISE
- Consumer Behaviour
- Halal Marketing
- Business Analysis And Analytics
PROF. MADYA DR. SYADIYAH BINTI ABDUL SHUKORPENSYARAH UNIVERSITI DS14 Faculty Fakulti Ekonomi Dan Muamalat Biography A lecturer from Fakulti Ekonomi Dan Muamalat. Holds a Phd in Pemasaran. Usim Expert: https://iinova-registration.usim.edu.my/syadiyahas Phone: 86417 E-mail: syadiyahas@usim.edu.my |
RESEARCHER
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1. GOLD IN THEIR HANDS, ZAKAT IN QUESTION: A TIMELY STUDY ON KNOWLEDGE, PRACTICE AND INTENTION TO COMPLY IN MALAYSIA AND INDONESIA
2025 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER -
2. MODELLING DIGITAL TECHNOLOGY AND AI ADOPTION TOWARDS ACCELERATING MARKETING PERFORMANCE OF SMALL AND MEDIUM ENTREPRENEURS (SMES)
2025 GERAN KPT ON GOING CO-RESEARCHER -
3. THE ISLAMIC RELIGIOSITY AS A MODERATING EFFECT OF HALAL CERTIFICATION AND HALAL AWARENESS ON HALAL FOOD PURCHASE INTENTION GEN Z THROUGH BRAND IMAGE AS MEDIATION: CROSS STUDY ON INDONESIA AND MALAYSIA
2024 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER -
4. DEVELOPING A MADANI WASIYYAH (ISLAMIC WILL) SERVICES FRAMEWORK FOR SUSTAINABLE IMPACT IN MALAYSIA
2024 GERAN KPT ON GOING CO-RESEARCHER -
5. MUSLIM TRAVELLERS: A BIBLIOMETRIC ANALYSIS
2023 BIDUNI MIZANNIYAH COMPLETED MAIN RESEARCHER
Completed: 32 (76%)
Ongoing: 10 (24%)